Sigma is starting a new marketing strategy announced at the 2012 Photokina this Fall and in the high-end creative pro and prosumer lenses, the first one will be this one annouced today : the Sigma 35mm F1.4 DG HSM. DG stands for compatible with Full Frame cameras. HSM is the ultrasonic wave autofocus motorization. And the price tage is $899 / €949 so for that price it will / should offer :
- kick ass image quality : which it should, thanks to FLD and SLD glass elements + aspherical lenses;
- outstanding built quality : which it surely will (it weights 660 grs.) and is proudly produced in Japan, no doubt this is a premium lens;
- a fast aperture : which it does offer with an appreciated f/1.4 max. aperture, neat for a wide-angle prime lens which will alow handheld images under dim light without flash.
The Sigma 35mm F1.4 DG HSM “ART” will be available first for Sigma, Canon and Nikon cameras.